Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most of us know the often frustrating question from children: ‘Why?’ Yet, “why” is the be...

Moving circular plastic packaging forward, in a first and unique collaboration for the Personal Care industry, Clariant, Siegwerk, Borealis and Beiersdorf are combining expertise to tackle the challenge of creating recyclable consumer packaging, base...

Many entrepreneurs start a business with the dream of scaling it, sustaining it and building it into an asset that has value beyond the sum of the physical things it owns. Yet business owners can all too easily find themselves getting stuck into day-...

A teenager receives a note from the back of the class: ‘Do you like me? Tick the box: Yes or No.’ A sign of intent, to be sure.   But it’s fanciful to believe that a simple “like” creates a relationship of substan...

Healthy Innovators TV, has a weekly live panel that brings health tech innovation to the screens of its viewers. In one of the episodes, host Brian Shrier, Founder at GIANT Health, invited special guests Dane Whitehurst and Hamish Grierson to talk ab...

There are iconic luxury brands that have mastered the art and science of designing extraordinary customer experiences. One of the best displays of this mastery is in the high-end lodges and safari tourism sector. These lodges do not sell safari holid...

At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand out from competitors, while fostering loyalty and trust.   Far too many bu...

Globally, employers are arming themselves for war. But this war is not taking place on a battlefield or in the trenches – it’s taking place in the boardroom. The critical scarcity of skills, in the era of “the great resignation&rdqu...

It’s no longer about the fastest or most luxurious car. Citroën and BASF have unveiled their all-electric concept car, oli [all-ë], a manifesto to how much can be saved by reducing weight and resource usage.   ‘This conc...

The COP27 strapline, “Together for Implementation”, is a clarion call for the printing industry to mitigate with purpose, the potential impact our industry has on global warming and ultimately, on the ensuing floods and droughts that we h...

  Have you seen the latest Rolls-Royce? The Black Badge Ghost. It’s the blackest Rolls-Royce ever specified, featuring the “deepest, darkest, heaviest black” ever put on a Rolls-Royce. The marketing for this new edition is alm...

Shopfront windows present invaluable opportunities for businesses, brands and retailers to advertise products and raise awareness, with a view of enticing potential customers into their doors and guide them on their journey from interest to purchase....

The truth is that fatigue is a very common feeling for most of us at this time of year, as we deal with a year’s worth of pressure in addition to the demands of always being available and having to respond instantly. This has blurred the lines ...

There is increasing concern about the overuse of plastic bags and particularly their contribution to marine litter. EU countries have taken action by introducing bans, charges and other initiatives to limit their use. Whilst a general reduction in un...

  The pandemic has been the catalyst of an exponential growth in entrepreneurial success. Although it might seem counterintuitive – as the pandemic has been exceptionally hard on small business in particular leading many to shut down &nda...

Thanks to the Covid-19 pandemic, mental health has been front and centre of the workplace refocus of late and rightly so. More than 30% of adult South Africans suffer from some sort of mental health issue, affecting their ability to think clearly and...

By John Blyth, Marketing and Communications Manager, Graphic Communications Group, Ricoh Europe   The powerful sense of touch is what we have missed the most during the pandemic, according to an article published in The Guardian at the end of...

  The world of work as we know it is has changed dramatically and with it a growing number of productivity killers that impact your success. With the pace of work, increased digitisation and time pressures, these productivity killers can derail...

By Belinda Unterslak, Synthesis Events and Marketing Coordinator   We live in a world where our interests are tracked by our online searches, our social media is open to the public eye and someone can get to know you by simply typing your name...

By Sam Upton for Two Sides UK Publishers are increasing the amount of content with social purpose using a number of stand-out campaigns. We take a look at some of the best. With consumers becoming more and more aware of their role in society, as we...