5 Wrapping trends to consider for your next vehicle wrap

05 Feb 2024
  • Intamarket Graphics
  • Personalised vehicles
  • Self-adhesive vinyl
  • Trends
  • Vehicle branding
  • Vehicle wrapping

By Gavin Turner, Managing Director at Intamarket Graphics

‘If you are not willing to risk the unusual, you will have to settle for the ordinary.’ – Jim Rohn

Vehicle wrapping has become immensely popular in recent years, with researchers at Transparency Market Research expecting the global vehicle wrapping sector to have a compound annual growth rate (CAGR) of 12.65% from 2021 to 2031.

The global vehicle wrapping market is propelled by factors such as evolving consumer preferences towards personalised vehicles, advancements in modernisation, rising disposable income and the growth of the sign and graphics industry. This market has become the ideal channel for personal self-expression and to further brand awareness as a marketing and advertising strategy for companies, with the heightened interest in vehicle wrapping market giving rise to numerous new trends.

With that in mind, here are some of the leading wrapping trends to spark inspiration for your upcoming projects:

1. Bold designs and colours

Studies show that the younger generations, which include Generation X, the Millennial Generation and Generation Z, make up 63,1% of the world’s total population. Further research indicates that these generations prefer bright and bold colours, with favourite colours ranging from Gen X’s preference for violet and indigo hues and/or exotic greens, to “Millennial Pink” and Gen Z’s “Cyber Lime” and “Digital Lavender”.

This could explain one of the top trends in vehicle wrapping where bright colours are the top palettes being used for vehicle wrapping, both for individuals as well as companies. Eye-catching colours ensure immediate attention, fulfilling the consumer’s need to create a point of interest.

2. Metallic finish

Vehicle wrapping offers consumers a wide range of finishes including the favoured metallic. This type of finish gives your vehicle a polished metal look and is available in gloss and matte colours. Metallic vinyl dominate the vehicle wrapping market – favoured not only by manufacturers but also by enthusiasts aiming to create a point of difference in the appearance of their vehicles.

3. Pearl white

Pearl white has taken the world by storm, with applications of this finish being widely popular in multiple fields, ranging from adding some elegance to your home with pearl finish paint to one of the colour options at every lady’s nail technician. Pearl white is the popular option in every industry and the vehicle wrapping market is no exception.

Pearl car wraps have gained significant popularity among car enthusiasts for their ability to transform the appearance of a vehicle and add a touch of elegance and uniqueness. Additionally, a pearl white finish also offers consumers some protection against discolouration as well as concealing small scratches and imperfections, with a wide variety of effect variations to choose from, making it easier for consumers to achieve the exact finish that they want.

 4. Matte finish

Moving away from the glamourous and shiny finishes, and on to a more subtle approach to customising your vehicle, the wrapping sector offers matte finishes in any colour imaginable. Matte finishes offer a remarkable representation of elegance and sophistication. In contrast to the conventional glossy finishes that are widely embraced in the market, the matte surface stands out with its distinctive texture.

The non-reflective quality of matte provides an upscale appeal that resonates with those who like a sleek but understated appearance. This finish gives consumers who would like to customise their vehicles without having a glitzy finished product, the option to do so.

5. Subtle creative touches

Want to dial down the glitz even further? No problem. Vehicle wrapping doesn’t necessarily need to involve covering the entire vehicle. Another popular trend amongst wrapping enthusiasts includes adding subtle vinyl touches to either the exterior or interior of a vehicle, which is why the vehicle wrap sector is also seeing a surge in using unique and creative techniques, such as the use of partial wraps.

Partial wraps entail applying the wrap material to only a specific section of the vehicle, such as the hood or roof. Pinstripes over the roof of the vehicle, colourful dashboard details or handles are among the popular examples of adding that little bit of creative flare without having to go overboard.

These trends are merely the tip of the iceberg of creativity and ideas that come from this booming market. However, with great ideas comes great responsibility – maintaining your vinyl as per the care instructions should always be the top priority and always remember to use the right materials and tools to make your ideas come to life.

Ready? Set? Wrap!