Repositioning the printing industry: Unconventional strategies to make a splash

13 Feb 2024
  • Business growth
  • innovation
  • Printing market
  • Printing strategies
  • Repositioning

The printing industry might seem like it’s stuck in the past, but that couldn’t be further from the truth. While it’s true that digitalisation has altered the landscape, there’s a whole world of innovative possibilities waiting to be explored. So, if you’re looking to reposition the printing industry, here are some out-of-the-box strategies that could breathe new life into this age-old field.

1. Embrace eco-friendliness and sustainability

In a world increasingly concerned about the environment, repositioning the printing industry could start by championing sustainability. Imagine a printing press that uses eco-friendly inks, recycled paper and energy-efficient processes. By adopting a green approach, you’re not just reducing your carbon footprint but also connecting with a conscientious customer base. Eco-friendly practices aren’t just a trend; they’re becoming a necessity and the printing industry can be a leader in this change.

2. Fusion with digital and augmented reality

Rather than viewing digitalisation as a threat, why not befriend it? Imagine picking up a beautifully designed brochure and using your smartphone to scan it, instantly launching an immersive augmented reality experience. This fusion of print and digital can create interactive, memorable experiences that leave a lasting impact on customers. A well-designed business card, for instance, could come to life with a 3D presentation of your portfolio, taking networking to a whole new level.

3. Customisation beyond expectations

Personalisation is the name of the game. Think about a world where you can walk into a print shop and not only choose the design, but also the texture of paper, the scent of the ink and even the packaging. Offering unique, customisable printing experiences can create a bond between customers and your brand. The printing process could become an art form, giving customers the chance to co-create their final product.

4. Nostalgia and vintage vibes

Sometimes a touch of nostalgia can do wonders. Repositioning the printing industry could involve tapping into the vintage trend. Imagine producing posters, block mounts, books and even vinyl record covers with a retro flair. There’s a charm to the old-school aesthetic that resonates with many. Plus, it’s a way to differentiate from the sea of digital content flooding the market.

5. Collaborations with local artists and designers

Why limit yourself to being just a printing service when you could be a creative hub? Collaborate with local artists, illustrators and designers to bring their visions to life on paper. This not only supports the local creative community but also infuses your offerings with fresh and unique perspectives that can set you apart from competitors.

6. Print experiences, not just products

Repositioning the printing industry doesn’t mean focusing solely on physical products. Consider hosting workshops, events and interactive sessions that educate customers about the magic of print. Teach them about various printing techniques, the history of typography and the art of bookbinding. By creating an immersive experience, you’re connecting with your audience on a deeper level and fostering a greater appreciation for your craft.

Much as the Gutenberg press was invented 583 years ago, print still plays a vital role in our everyday lives – it just needs a makeover in order to stay relevant. By embracing sustainability, blending digital and print, offering customisation, tapping into nostalgia, collaborating with artists and creating experiences, you can rejuvenate the industry in ways that were previously unimagined. So, dust off those printing presses and get ready to make a splash in the modern world.